CREATIVITY : THINK OUT OF THE BOX “CREATIVITY IS MORE THAN JUST BEING DIFFERENT....... MAKING THE SIMPLE AWESOMELY SIMPLE, THATS CREATIVITY” words by Charles Mingus. Creativity is not about your skills, its about your level of thinking. It is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible such as an idea, a scientific theory, a musical composition, or a joke or a physical object such as an invention, a literary work, or a painting. Theories of creativity particularly investigation of why some people are more creative than others have focused on a variety of aspects. The dominant factors are usually identified as "the four Ps" — process, product, person, and place. A focus on process is shown in cognitive approaches that try to describe thought mechanisms and techniques for creative thinking. A focus on creative product usually appears in attempts to measure creativity and in creative ideas framed as ...